HTML plays a big role in how your webpages are seen by people and search
engine spiders. There are a few helpful tips in understanding what to
do to get your HTML up to par so that it's crawled properly and ranked
highly in search engines.
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HTML Format to Improve Search Engine Visibility |
Proper Meta Title
- Should contain the main keyword for the page, followed by a brief description of the page content
- Should be less than 65 characters
- Avoid using stop words such as: a, am, an, and, are, as, at,
be, by, com, de, en, for, from, how, in, is, it, la, of, on, or, that,
the, this, to, was, what, when, where, who, will, with, www, we, you,
your, me, mine, my, i
- Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas
Proper Meta Description
- Should contain information about the page's content and persuade search engine users to visit your web site
- Between 25 and 35 words in length
- You may use Google's Keyword Tool: Click here
Proper Meta Keywords
- Should contain between 5-10 keywords or keyword phrases that are also found in page content
Use H1 Heading
- Should use at least one H1 heading tag for the search engines that examine it when scanning your site
The Minimum Content Length
- Pages must have 300 words
Have Global Links
- Each page of your site should contain
links to every other page so search engine spiders can find every page.
This is a critical step for the proper indexing and PageRank
distribution of your site
Have Sitemaps
- It's important to use two site maps for
your website--an XML version and a static version. The XML version can
be created with search engine visibility's site map tool. The static
version should sit on a static HTML page and contain links to every
other page
Use robots.txt
- It's important that search engine spiders
find your robots.txt file that guides spiders to pages and directories
you want scanned and denies entry to protected areas of your site
Make Content Unique
- Because search engines treat web
sites as a grouping of pages and not a single entity, each page on your
site should be unique so that the tags and content differ between each
page. Doing so increases the number of pages that will rank
Proper Image Tag (Alt)
- Each page should include a
relevant image with a roper image tag. This makes your page more
visually appealing and enables search engines to catalog the image
- If an image cannot be displayed (wrong src, slow connection, etc),
the alt attribute provides alternative information. Using keywords and
human-readable captions in the alt attributes is a good SEO practice
because search engines cannot realy see the images. For images with a
decorative role (bullets, round corners, etc) you are advised to use an
empty alt or a CSS background image
Limit HTTP Requests
- Your page must have no more than 20
http requests. You can try reducing http requests through various
methods such as using text instead of images, using css sprites, using
data URIs instead of images, or combining several external files
together into one
Recommended Page Size
- Recommended page size is under 33 Kb. This leads to a faster page loading time than average
Don't use underscores in URL
- Check your URL and in-page
URLs for underscore characters. The general advise is to use hyphens or
dashes (-) rather than underscores (_). Google treats hyphens as
separators between words in a URL – unlike underscores
Make a Fan Page in Social Media
- Check if your page is
connected to at least one of the most important social networks. Social
signals are getting increasing importance as ranking factors for search
engines because it leverages the social intelligence (via our
interactions) to determine more accurate relevancy for searches. That's
why connecting your website to a social network is a must nowadays to
make sure your site is social enabled
You can also use this tool to quickly scan your website
By SEO Site Checkup
Check out this tool
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