If you’re one of those folks who wants to become an entrepreneur, you’re not alone.
Diamond movies like The Social Network and Steve Jobs
have put the passion of entrepreneurship in the limelight. Thus, it’s
not any surprise to know that a lot of people out there are planning to
embark on their entrepreneurial journeys.
Sorry to say, though, these new sketches of entrepreneurship may
inspire some individuals to start a business for the wrong reasons.
Reasons NOT To Become An Entrepreneur
By placing their feet in the wrong direction initially, these newbie
entrepreneurs may eventually fall badly in their entrepreneurial
ventures.
- But this doesn’t have to be you.
Before starting out on your entrepreneurial journey, avoid any
future failures by ensuring you’re not chasing entrepreneurship for one
of these wrong reasons.
1. To become a millionaire.
The expectation of massive wealth generally puts people on the track
on entrepreneurship. But earning money or becoming a millionaire as your
foremost entrepreneurial goal may end up drowning you.
Your customers will never be interested in making you a rich person;
all they’ll be interested in is getting value from your business.
As an entrepreneur, your initial goal should be to provide your
customers with something unique. (Hint: Fulfilling your clients’ needs
are vital.)
So just focus on quality, and the money will eventually flow to your business.
2. To scale passive income.
Who wouldn’t want to make an unlimited amount of money without doing any work?
That’s the eventual goal, right?
To make money while you’re sleeping.
Sorry to say, it’s nothing but an unattainable expectation. Or, at least, it will be during the initial stages of your entrepreneurial journey.
If your eventual goal is to earn passive income, then the best way
you can do that is by creating a digital product (such as an e-course or
e-book) that people will buy. However, you will still have to promote it. And if you create a support group for your customers, you’ll have to attend to this on a regular basis.
No one earns money easily or quickly if they are a new entrepreneur.
You will need to put in some hard work and a lot of sweat equity if you
are going to eventually succeed as an entrepreneur.
If you can’t work for a long period of time, or you aren’t willing to work hard for your money, your business will likely fail.
3. To prove that you can.
Maybe you feel that you or your business hasn’t achieved enough yet
and you want to add an extra notch on your belt (like a successful
business) to prove your worth.
However, though, the truth is that no business out there can fulfill
your feelings of insecurity. If your aim is to prove that “you can do
it”, then you should start by getting some therapy, not starting a
business.
4. To follow your passions.
Do you know any person who doesn’t want to leave their job and do what they want to do 100% of the time?
Probably, not.
Since it’s possible to build a
business around your interests, however, there are so many entrepreneurs
out there who don’t exclusively focus on such criteria.
Or at least, initially, entrepreneurs invest more time in marketing
rather than actually doing the work they love and want to do. If this
is something you think you will not enjoy, it’s better for you to find a
job in one of those fields where your passion is present.
And it’s a better bet than starting your own business.
5. Not to be an employee.
As an entrepreneur, you’ll be your own boss and have more freedom
regarding decision-making, but you’ll always be accountable to someone.
Whether that “someone” is your client, an investor, or someone else,
your goal must always be to make others as happy as possible (in the
same way an employee would try to please a boss).
6. To become a successful CEO.
Concentrating on fame is one of the worst things you can do.
You will fail in both entrepreneurship and in being a celebrity (if your success includes garnishing media attention).
Money and fame come to those people who generate tremendous value for others, not to those who seek it.
7. To keep away from grunt work.
You, as an entrepreneur, have to do a lot of grunt work before you
grow your business to the point where you can outsource tasks to others.
In the beginning, you are doing everything.
Yeah, that’s right.
- Sales
- Customer support
- Technical analysis
- Public relations
- Marketing
- Social media planning
- ….and everything else…
In the beginning, all those things you hate will have to get done. And you’ll be the one who has to do them.
8. To change the world.
Before you can even think about changing the world, you’ll have to
pay your rent. Very few successful entrepreneurs start out with such
sky-scraping aims as solving a huge world issue.
Fortune ventures start their journeys in one particular market niche
without the immediate goal of addressing one of the biggest world
problems. Thus, you should too, as long as you want to increase your
chances of success.
And don’t panic, you’ll get to the world’s problems sooner or later.
Starting Entrepreneurship For The Right Reasons
It’s important for you to keep in mind that a successful business is achieved by providing tremendous value to others.
Your goal should be to solve one of those sore points that your market is currently facing, but done in an awesome way.
If you do so, the feasibility of your success is limitless.
Now I want to hear from you. What are your reasons for wanting to
become an entrepreneur? Are you doing it for the right reasons? Let me
know in the comments below.
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